国际旅游营销协会（INTERNATIONAL TOURISM MARKETING ASSOCIATION，简称ITMA）是按照美国法律成立的国际性旅游营销专业组织，主要致力于旅游目的地的品牌设计、市场推广和商务合作，促进旅游目的地的国际营销与品牌经营。

ITMA于2007年3月在中国北京设立运营总部。目前，ITMA已经拥有包括中文、英文、韩文、日文、俄文、德文、法文、阿拉伯文、西班牙文等多语言国际传播平台——国际旅游网，为世界范围内的旅游产品提供多语种交替传播、开展国际营销构建了强有力的平台。两年来，ITMA在中国相继举办了中国旅游营销年会、中国旅游品牌年会、中国旅游精品推广峰会、中国特色旅游推广大会、中国文化旅游推广大会、中外旅游精品推广峰会、世界文化旅游论坛、博鳌国际旅游论坛、世界旅游精英博鳌峰会等系列品牌会议，推出了“世界看中国”大型系列营销活动，先后有全球120多个国家和地区的680多个城市、800多个景区参加过ITMA举办的国际会议和旅游营销活动。

由于其“高规格、国际化、多语种”的服务定位，ITMA形成了具有国际平准的专业营销服务，致力于“构建世界级平台、提供多语种传播、塑造国际化品牌、促进品牌化经营”。进入2009年，ITMA以“全球视野、国际传播”为战略高度，每年定时举办四大国际会议——博鳌国际旅游论坛、世界旅游精英峰会、世界文化旅游论坛和全球旅游度假论坛，并严格执行六大服务原则——高规格、国际化、精细化、及时性、关注度、影响力，为客户提供七大服务项目——营销策划、品牌建设、旅游推介、节庆活动、高端会议、旅游演出、商务合作。

（注：可以从网站首页左上角的“协会画册在线下载”处下载协会更多介绍资料）

International Tourism Marketing Association (ITMA) is a professional organization for international tourism marketing which registered by America law. It focuses on tourism destination design, marketing promotion and business cooperation, advancing international marketing and brand operation for tourism destination.

ITMA opened its head office in Beijing in March.2007 .Now，it owns a multilingual international communication platform, www.itmacom.com, which has Chinese, English, Korean, Japanese, Russian, German, French, Arabic, spanish channels respectively. In the last two years, ITMA has ever organized series brand conference of China Tourism Marketing Annual Conference, China Tourism Brand Annual Conference, China Exquisite Tourism Products Marketing Summit, World Culture Tourism Forum, Boao International Tourism Forum, World Tourism Elites Boao Summit. It also lauched a big series marketing program, named“Eyes on China”.More than 100 countries and as many as 680 cities, 800 scenic areas have been in the international conference and tourism marketing activities organized by ITMA.

Based on its high-level, internationalization, multilingual service orientation, ITMA has built a professional international level marketing service. It devotes to build world-class platform, provide multilingual publicity, build internationalized brand, and promote brand operation. In 2009, ITMA has its strategy of “global vision,international publicity, and has formed a yearly four major international conference mechanism, which includes Boao International Tourism Forum, World Tourism Elites Summit，World Cultural Tourism Forum and Global Forum on Vacation. It also has formes a six service principle for clients, which is high-level, internationalization, detail-oriented, quick-response, wide attention, influence. Now, clients can gain help of marketing planning, Image Build, tourism promotion, festival&celebration, high-end meeting, tourism performance, business cooperation from ITMA.